You’re Shitting Me If You Think I’m Going To Dye That…
Apparently our vanity knows know limits. Now I understand people having grooming preferences but when it comes to applying chemicals to the nether bits, count me out. That being said, apparently it’s a booming business. So for all of you looking to pretty-up your happy trail, go nuts.
From the New York Times “City Room” blog:
A new line of hair-dye products called Betty Beauty has generated a fair amount of attention during its two years on the market, with mentions in magazines like People, Vogue, Allure and O: The Oprah Magazine. (Vanity Fair called it a “grooming obsession.”)
But Betty Beauty is not the kind of traditional hair coloring from Clairol or L’Oréal — the type featuring models with gleaming white teeth and cascading tresses. Betty Beauty is a dye for pubic hair, and it is now being advertised on New York City subways — which are more commonly associated with ads for vocational training, cosmetic dermatology and houses of worship than with ads for intimate grooming products.
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The ads make only oblique references to pubic hair: The company says it sells “color for the hair down there,” and the slogan on the ads reads: “Boldly Going Where No Color Has Gone Before.” (Below it shows boxes of the product in the five available colors: black, blond, auburn, brown and “fun,” a k a hot pink. Each box has a sketched torso with a wispy, carefully placed triangle in the relevant color.)
Tags: advertising, dye, pubic hair, vanity
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July 28, 2008 at 8:35 pm
Not that I condone this practice, but from a purely practical POV, I don’t see this as being more unpleasant than any of the various “extreme” versions of waxing out there….